I am not familiar with the brand, but I have no objection to the owner marketing a similar product to the IMP500. However, they cannot use the brand name Newtrent for their product and expect to get away with it, was Chang’s grim response.

The said product is being sold on Amazon by DBROTH, Superdeal, blueharboronline, and others, none of which are licensed distributors of any NewTrent products. The photos in the listing show the brand name Cinch and another photo identifies it as the Cinch Power CP 505, but the title of the listing clearly identifies it as an NewTrent IMP500 external battery for iPhone and iTouch. Most people will think that its one and the same, and the Cinch product certainly makes every effort to appear to be the same, down to the technical specifications.

Read more at Newtrent website here Newtrent warns buyers about imposter IMP500